Pros and cons
Pros
- Lower entry price than Apostrophe: $25/month vs $30-80.
- Custom-compounded formulas reviewed by a licensed dermatology provider (NP, PA, or MD depending on state).
- Intake includes Fitzpatrick skin-type assessment so the prescribing provider has the data.
- Acne, dark spots, anti-aging covered in one regimen.
Cons
- Does not market explicit skin-of-color formulation expertise the way Apostrophe does.
- Prescribing providers are predominantly NPs and PAs, not board-certified dermatologists; Apostrophe uses MDs more consistently.
- Tretinoin starting strength is sometimes too aggressive for Black skin without specific guidance; expect higher initial irritation.
- Limited treatment scope: cosmetic dermatology only, no melanoma screening or chronic-disease care.
Pricing and coverage
- Pricing
- From $25/month including consultation + formula + shipping. Self-pay only.
- Insurance
- No commercial insurance
- Notes
- Self-pay only. HSA / FSA eligible for the consultation fee and most prescriptions.
What happened to Apostrophe
Apostrophe, formerly Curology's closest competitor in custom prescription skincare, shut down on March 7, 2025. Hims & Hers acquired the company in 2021 and folded the service into its own dermatology line; former Apostrophe patients were offered prescription transfers. That exit leaves Curology as the largest custom-formula DTC skincare service, and it removes the one major competitor that marketed skin-of-color formulation as a first-class concern. If skin-of-color expertise is your priority, weigh Curology against a board-certified dermatologist who treats melanated skin daily; our directory lists Black dermatologists by state.
For Black skin specifically, this matters because tretinoin starting strength, hydroquinone cycling, and the expected purging timeline are all different on darker skin. A provider trained in skin-of-color formulation will start lower on tretinoin and add hydroquinone or azelaic acid in a specific sequence to minimize post-inflammatory hyperpigmentation. Curology's providers can do this but it is not the default training expectation.
When Curology is the right choice
If price is the primary constraint and you have mild acne without significant hyperpigmentation, Curology at $25/month is the cheaper entry point. If you have moderate-to-severe acne, post-inflammatory hyperpigmentation, or melasma, an in-person or telehealth visit with a board-certified dermatologist is worth the upgrade.
Our methodology
Evaluated against Apostrophe, MDacne, Agency Skincare, and Hims Skin on skin-of-color formulation expertise, prescriber credentials, cost, and treatment scope. October 2026.
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